IRVINE, Calif. – On February 1, 2006, Integrated Marketing Services (IN), a division of Advantage Sales & Marketing (ASM), acquired the business of Field Marketing Services, Inc. (doing business as Marketration). Marketration is a West Coast-based company specializing in developing, connecting and activating Field Marketing programs. This acquisition rounds out IN’s comprehensive marketing and promotions offerings and is consistent with ASM’s growth strategy which includes expansion of its marketing businesses.
Founded in 1993 and based in Santa Ana, California, Marketration is an Integrated Field Marketing company that executes nationwide promotional events and marketing efforts for a broad array of clients and hundreds of well-known CPG brands. Marketration’s core services include Event Marketing, Retail Store Front Promotions, Mobile Marketing, Grassroots/Intercept Sampling, Hispanic Field Marketing, Image Design & Production, Promotional Products, and Asset Management.
Marketration will continue to be managed by its existing management team led by Brian Clausman and will operate as a division of IN. Brian will report to Tanya Domier, President of IN.